Being connected socially with either Facebook or twitter has now become second nature to us, and is as regular as brushing your teeth or putting your shoes on. And when you think, I wonder how social interaction can go further – welcome Pinterest!

Pinterest is the latest fad in social interaction and is one of the fastest growing social services in the world, connecting millions of people through their common interests! Not only can you share your own work or ideas, but you can browse other ‘pinboards’ for inspiration.

Recent reports suggest that Pinterest drives more traffic to blogs than twitter. 

Could you be increasing your product or service’s visibility by using Pinterest? 

To make blogging or any social media interaction second nature the key is to devise a trigger event. This trigger event will help you to create content regularly, with good reason and usually results in more relevant and interesting content too.

There is no single rule for what a trigger event may be, it is different for every business because of the nature of a companies services and the way they deliver them.

All you need to do it think of what could be a trigger event for you. What changes daily or regulary that would could share or wish people knew about? Do any of these happen to you?

• Down to last 100 green shirts
• New shipment of frisbees due in 4 days
• Just delivered stunt kite in 3 colours
• Project Completed Today
• Our client said this …
• Swimming Pool closed for cleaning
• Baked 100th pie today
• Opening late tonight
• Service half price today

Some things will happen regularly at your company and you probably don’t even realise it because you deal with the events on a daily basis. Think about what your team say to customers regularly or wish they could have said to prevent the customer from having to ask in the first place.

If you can find your trigger event you can start to create meaningful and timely content ready for immediate distribution to your blog, website, or social networks.

Regular relevant updates will help to keep your existing customers engaged and new customers aware that you care.

If you need help identifying your trigger events or you want advice on how to engage your audience contact AsOne.

Google+ (Google Plus), Googles answer to Facebook, may not have the massive membership numbers that Facebook now enjoys, but it has just recorded its strongest-month ever and, according to Experian Hitwise, should reach 400million users by the end of the year.

Hitwise tweeted: “Google+ total US visits reach more than 49 million in Dec-11, biggest month to date & up 55% compared to Nov-11 ow.ly/i/oT3R,” 

they further tweeted that Google+ visits have increased in all but one week over the last 5 weeks. As usual figures are base in the US but are a good indicator of the global uptake in english speaking countries.

Analysts expect that Google+ will reach about 400 million users by the end of 2012, thats half the current number of Facebook users but it will have taken Google+ just over a year to reach compared to Facebook taking 4 years to reach 60 million. Of course, Social networking is now in the public conscience and many will try a new network out or simply stamp their mark on it.

Google integrates its Android smartphones with Google+ so it is now even easier for users to access Google+. With sales of Android devices of more than 700,000 per day the numbers should soon increase.

What does this mean for business owners? It is one more place to advertise and engage with potential or existing customers. Have you set up your Google+ Business Page? Talk to AsOne about how you can make steps to leverage the potential of Google+, Facebook and other social networking services.

Did you know the computer company Dell announced it made £6.5 million US dollars in revenues from their involvement with Twitter.

Dell uses Twitter to “listen and learn” from their customers directly. The number of customers following Dell online has increased considerably, with “11,844” people following them on Twitter @DellOutLet.

Those “11,844” customers receive special discounted offers exclusively as a reward for following the company on Twitter. This is a clear indication that Twitter and other social media networking sites are a very powerful marketing tool. 

Are you social?

Here at AsOne, we are social. You can find us on, 

http://www.facebook.com/asonedesign
http://twitter.com/asone
http://uk.linkedin.com/companies/asone-design
http://weareasone.com

We tie all online and digital marketing together so it works, AsOne.

Make sure your company gets “social” today.

Give us a call for more information on 0161 368 9100 or email us at: here@asone.co.uk.