eNewsletters are a great way to promote your company and website but are you aware that the promotional exercise they perform is just the tip of the iceberg?

The data that lurks beneath the informative e-newsletters you issue to your customers and clients is huge – and can help you market your business more effectively.

e-newsletters can be tracked closely to build up a profile  of your market and its trends. And that knowledge can be a powerful tool in shaping your marketing and communications campaigns to deliver excellent results.

The AsOne eShot e-newsletter service can tell you who has opened your newsletter, how many times, which stories they have clicked to open and how often. It can tell you when your e-newsletters are opened, the most popular links on the newsletter and which devices they’ve used to open their e-newsletter.

Did you know 49% of people now open their emails on iPhones and the majority of e-newsletters are opened within the first two hours of being issued?

E-newsletters can be targeted to certain sections of your market, if you wish – and eShot’s automatic data-cleansing system will help you build up an accurate profile of your customer-base.

Finally, e-newsletters are significantly cheaper than sending out paper newsletters. With the price of a stamp at 40p and set to rise, AsOne’s eshot service can issue individual e-newsletters for as little as 1.5p per email.

We’ll create a bespoke template to suit your company branding and you get your own log-in area to create each edition of your e-newsletter.

Give eShot a shot! Call us now on 0161 368 9100 or visit our website to find our what eMail Marketing can do for you.